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Virtual Assistance, Productivity & So Much More

5 Social Media Design Tips for 2014.

Posted by admin on Dec 26, 2013 4:10:26 PM

In a world that are ever-changing of social media, visual elements and all kind of design are one of the most powerful ways to grab a viewer’s attention in your bussiness.

1. Write Less Copy.

When creating visual on social, the less detail the better. Copy should be creative and short to grab the viewer's attention. A link can be added for more information.

2. Determine Hierarchy.

Visual hierarchy is extremely important in design. With content, your words and images need to be organized in a way that helps the viewer prioritize the message. The more important the message, the more contrast it should have.

3. Prioritize typography.

Typography is a huge factor in visual design. With good typography, there is potencial to go beyond just word it elicits feelings and character about your brand. For headlines, make sure they are bold and easy to read. For body copy, maximize legibility by using the correct amount of leading and tracking. Lunes should be large enough to read - the shorter the lines, the better.

4. Consider a logo

When creating your own imagery, you have the option of branding your visuals. While some prefer to have their logo prominent on every piece of creative, others prefer to ditch the logo. It's your choice, so consider both options based on the audience.

5. Be creative

No doubt you've heard the term to "think outside the box". Perhaps you've wondered what that meant in actual fact, or you know what it means but you're so firmly "inside the box" that you don't even notice that you're in the box. Social media is a hub of design inspiration. Be creative and think outside the box.

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Topics: Productivity, Technology, Social Media, Small Business

5 Myths About Creativity You Need to Stop Believing.

Posted by UAMTeam on Nov 12, 2013 10:43:50 AM

Most people think creativity is divinely-inspired, unpredictable and bestowed on only a lucky few. There are a lot of popular myths about business creativity, yet none of them have much scientific evidence. A new study based on the latest research-- "The Myths of Creativity," by David Burkus -- helps demystify what's behind the forces and processes that drive innovation. Burkus' research supports what we have always believed -- that with the proper training, anyone with a common-sense mindset grounded in reality can deliver creative and innovative new ideas, projects, processes, and programs.

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Topics: e-Commerce, Productivity, Technology

7 Ways to Improve Your Email Marketing

Posted by UAMTeam on Oct 23, 2013 6:09:12 PM

Email marketing is an excellent way to engage customers and increase both site traffic and sales. However, not all email messages are equally effective.

While there are many things that e-commerce merchants might do to improve the effectiveness of their email marketing, here are seven ideas to consider.

1. Have a Singular Focus

E-commerce marketers often send relatively frequent emails to the same customer list or segment. This is especially true during the holiday shopping season (from early October through the end of December). Given the frequency of emails and how busy recipients are, it can be effective to focus on a single call-to-action or a single category or item in each email.

As an example, a singularly focused email might mention a special sale on a particular category of products, but not necessarily show the recipients three different sale offers.

2. Aim to Specific Customers

Whenever possible, online retail marketers should target messages to customers. If you sell men’s and ladies’ clothing, as an example, you may want to send separate emails, targeting each category based on known customer preferences.

Target segmentation also reduced: bounce rates, abuse report rates, and the number of recipients who chose to unsubscribe.

 

3. Write a Compelling Subject

Recently, Google added tabs to its popular Gmail email client. One of the default tabs has the title “Promotions,” and most email marketers have seen roughly a 1 percent drop in open rates from Gmail users seemingly as a result.

In response, marketers are doing a lot to convince customers to move promotional emails from the Gmail Promotions tab into the Primary tab. But in truth, these messages are promotions. So maybe a better strategy would be to focus on standing out, regardless of how a recipient’s email client has categorized the email message.

Writing great subjects can be something of an art, but consider using testing and measurement to determine which subject lines work best for your business.

 

4. Use Attractive Images and Graphics

Regardless of all the media resources available, pictures are still important. They can also do a good job of conveying brand or product information.

Notice that leading online retailers — from Amazon and Walmart to the Gap and Zappos — all use large and attractive graphics in their email marketing campaigns. These are companies that spend a significant amount of time and money optimizing, and they all use great graphics.

 

5. Don’t Depend on Attractive Images and Graphics

Unfortunately, not every email recipient will see your attractive images and great graphics, since many users will block images at least initially.

One easy way to do this is to simply include good alt tag data with your email images.

6. Optimize for Mobile

Four in ten American adults read emails on a mobile device, according to Constant Contact, the email platform. This implies that if an ecommerce marketer is not optimizing email messages for mobile devices, 40 percent of potential customers — folks who may have been interested in an offer — might not read or interact with the message simply because it doesn’t work well on their device of choice.

To make emails more mobile friendly avoid using table layouts and inline styles that impact appearance. Also, consider segmenting email lists based on the type of device a user is likely to use.

7. Optimize Landing Pages

Remember that promotional email marketing doesn’t end with the email. It must send the interested recipient to a landing page to complete some action. Be certain that your landing page delivers the recipients what was promised.

Offer a clear path to conversion. If you were promoting a 30 percent off discount on hats, be certain your landing page shows hats that are 30 percent off and include clearly marked “Add to Cart” buttons or similar.

Optimize for the device, too. If you took the time to segment your list by device and create a special mobile-optimized email, make certain that the email links to a mobile optimized landing page.

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Topics: e-Commerce, Technology, Social Media, blog

5 Ways to Build Good Relationships with Co-Workers

Posted by UAMTeam on Sep 17, 2013 8:04:37 PM

You might not know it, but building healthy relationships with your co-workers is an important part of having a successful career. This can be good for businesses because it can help companies create higher performance in the workplace. In addition, very few companies have their employees work 100% independently.

It becomes necessary to build good relationshiops with co-workers because everyone has their role to play in a company. It is important for everyone to get along – not just for the sake of the work environment, but for the sake of the company and its success, too. But how do you build relationships with co-workers to begin with? Here are five ways you should know by now:

 

1. Be Honest and Communicate:

When you're building relationships with your co-workers, be open and honest. The best thing to do is to encourage people to be honest with the situations with your co-workers about having a social relationship, and communicate that you want to get to know them better in order to work better as a team. Remember some people see work as a place to show up, do what they are supposed to do, and go home. Others see it as a place to spend half of their waking life and an opportunity to build social relationships. You need to know how your co-workers feel about the work they do.

2. Be Likable:

Sometimes being open and honest about building a relationship with your co-workers won’t get you the response you are looking for. However, don’t completely write-off someone who isn’t interested in building a relationship. Even if they don’t want to engage and build a friendly or social relationship, you may end up excluding them or devaluing them, and that ends up creating a negative relationship, and possibly, hurting the company. Just be sure to keep them in the communication loop and still offer assistance and support to tasks.

 

3. Be Observant:

Some people might now know an appropriate way to build a good relationship with a fellow employee. If you’re unsure about inviting a co-worker to grab some dinner after work, or going out for a run over the weekend, why not start small and ask them out to lunch? You don’t have a whole lot to lose and if you have a good time, it can become a regular thing and help you grow as co-workers.

 

4. Find A Common Interest:

For some people, it can be a little awkward to get to know a complete stranger. However, most of the people who we consider close friends were strangers to us at some point or another. It also possible to make this a little easier by focusing on an interest you both have in common. Perhaps you both own dogs, went to the same college, watch the same TV show, or have a child/grandchild in t-ball. Any common interest can be a good foundation for a positive relationship.

 

5. Don’t Be Afraid to Aim a Little Higher (or Lower):

Even though it might be easier to build a relationship with a co-worker who holds the same working status as you, it doesn’t mean you can’t try to build a relationship with a co-worker who outranks you – or even one you outrank – in the company. Mentoring relationships in the workplace benefit both parties and the company gains when more employees are engaged and supporting each other.

So, remember the good things about building a good relationship with your co-workers to make you work more easier to handle.

 

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Topics: e-Commerce, Productivity, Technology

The 4 Facts you need to know about Mobile Commerce

Posted by UAMTeam on Sep 12, 2013 3:31:31 PM

Costumers are using smartphones and tablets to make purchases and research products and prices before making a purchase, or choosing a product; meaning that mobile may be an important channel for sales and engaging potential shoppers.

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Topics: e-Commerce, Technology, Social Media

Energize your week with music!

Posted by UAMTeam on Jul 24, 2013 3:36:28 PM

Do you want to finish a task? Coffee or RedBull are not enough to motivate you? Well, there's something that could pump up your energy at a low price: Music!

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Topics: Technology, blog

5 Tools Every Business Owner Should Know

Posted by UAMTeam on May 1, 2013 10:40:51 AM

If you have your business, you know how time consuming and busy you might be during the day to track either your employee's productive working time, or even check if that other flight you wanted to book will be arriving on time.

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Topics: Technology, Small Business, blog

Relax, take it easy

Posted by UAMTeam on Mar 5, 2013 10:54:32 AM

Have you ever felt overwhelmed with all the projects, tasks, and meetings that you need to complete at work? We have all been there. I testify! Aside of that, time flies! There are so many things to do and no time. You might have ended up with a headache or pain in the neck and elbows due to a long project and subsequently after a whole day at work. Relaxing a few minutes while on your work will help you. In this post, you´ll learn a few tricks to ease up your day.

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Topics: Technology, Small Business, blog

5 free editing video and sound editing software to make your life easier

Posted by UAMTeam on Feb 14, 2013 5:10:20 PM

Most of the websites we visit nowadays include videos with sound and music to guide us through certain software or to provide information. It's just easier for people to watch and listen instructions, than read through a manual.

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Topics: Technology, blog

Quirkiest Apps Ever Made!

Posted by UAMTeam on Feb 8, 2013 4:28:05 PM

People can do almost everything from a mobile phone, including playing with some apps to pass time. According to a 2012 study (The Digital Revolution: A look through the marketer’s lens), 64% of mobile phone time is spent on apps, out of that 5.5% people used social networking apps, 2.3% Music/Video Apps and 55.8% other type of apps.

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Topics: Technology, Social Media, blog