Our Co-founder Rodolfo Schildknecht is featured in one of the biggest News Papers in El Salvador.
Our founder and CEO Alfredo Atanacio has been featured on "Hispano Entrepreneur" with a peculiar interview that captures the spirit of our business while conecting with the Hispanic public.
Alfredo tells us a little bit about what inspired him to create his, now succesful, business, how the idea was born and what keeps him going every day.
Read the Full interview in Spansh HERE
As we all know well, our CEO and Founder Alfredo Atanacio is a entrepreneur with a vision. Since Uassist.ME was first founded in 2006 it has grown exponentially now employing over 100 Salvadorians. With clients all over the world, Alfredo tells us a little bit about his experience and the things that lead him to become the man he is today.
Since online platforms/applications have taken over communication, social media must be one of the priorities for all business’ owners. Creating campaigns as a way to engage in smart public relations is not always easy, and it becomes even harder when we are not familiar with the current marketing trends.
But there is a way to keep up with all the constant changes in social media that could help us replicate the good results; the best way to know what is going on is checking on big companies, big names that will give us great ideas for successful social campaigns and valuable online marketing lessons.
Are you looking to simplify your social media efforts? Take advantage of these 8 tools to help you with it!
We can say that a successful brand is the one that has attained prime space in your target customer’s mind so that the brand can be recognized (and remembered) as your customers preferred solution to their problems.
Many small businesses feel overwhelmed when they begin to implement their social media marketing and sometimes they need to think every step they take very carefully.
The social media sometimes focuses on optimizing your business with their tools and you need to focus right on the points where you want to engage your costumers. This part of your business that relates to networking needs to have these 8 tools for your social media marketing.
Croowdbooster is the best tool to manage social media activities on Facebook and Twitter. If you want to save time, this tool does many things to help you with your time and streamline activities.
For example, it auto-posts on both my Facebook page and Twitter, tracks my new fans and followers, and gives me stats on how many times my content has been shared and retweeted.
When we talk about small business this is by far, the best tool. WordPress for small business helps you to build very powerful dynamic websites that can form the hub of all other social media marketing.
WordPress-based blogs are easy to update and change, can directly incorporate other social media platforms and take full advantage of the benefits of blogging for business.
3. Google Alerts
If you want to have one of the easiest tools for business to monitor your online reputation is the great Google Alerts.
Each time Google finds a mention of your business, it will send you an email to notify the mention, daily or weekly. It's the best free tool to manage your work.
4. Google Reader
If you want your business to be effective with social media, you need to have relevant content to share; this is the tool you need!
This tool is fast and reliable to share current content with near a hundred sources of online content.
Google Reader works especially well as a widget within the iGoogle interface. This gives you an at-a-glance view of the most recent feeds, and the amount of accumulated content.
5. HootSuite Publisher
Almost every savvy social media manager uses HootSuite for some aspects of his or her social posting activities. This is the best tool if you want to manage different profiles of your business like Facebook, Twitter, LinkedIn, etc. HootSuite can manage your personal profile, business pages and groups.
Bonus feature: If you have to create reports to bring to your team, HootSuite makes it really easy with download links for all of the tracking sections: Summary Stats, Clicks by Region, Top Referrers and Most Popular Links. Or you can organize a custom report that is sent to you each week.
Given the fact that we are increasingly using our smart mobile devices to stay connected and active in our social networks, I’m a big fan of mobile apps that can help make this process easier. One such app that is available is the Zite App for iPhone and touchpads such as the iPad.
According to Zite, the Zite app is a “personalized magazine that gets smarter as you use it.” Not only can you plug in your social media profile credentials and pull in content that is being shared by your community, you can also connect your Google Reader account
Use Evernote to plan blog posts. If you blog often, you may find it helpful to have a well-defined and methodical approach to your writing.
With Evernote you can:
a) Create a standard blog template to use for all future articles.
b) Create relevant components within the blog template to organize your writing.
c) Assemble various components of your blog into a logical sequence.
Every blog should consider using the Disqus comment plugin, it's one of the best social tools available and is highly beneficial to your blog; which should be at the core of all of your marketing goals.
You can use it to give readers multiple options when signing in, and commenting with an OpenID, Facebook, Twitter, Yahoo or Disqus account.
This tool increases the viral potential of your blog posts, because comments can be shared across social networks.
In a world that are ever-changing of social media, visual elements and all kind of design are one of the most powerful ways to grab a viewer’s attention in your bussiness.
1. Write Less Copy.
When creating visual on social, the less detail the better. Copy should be creative and short to grab the viewer's attention. A link can be added for more information.
2. Determine Hierarchy.
Visual hierarchy is extremely important in design. With content, your words and images need to be organized in a way that helps the viewer prioritize the message. The more important the message, the more contrast it should have.
3. Prioritize typography.
Typography is a huge factor in visual design. With good typography, there is potencial to go beyond just word it elicits feelings and character about your brand. For headlines, make sure they are bold and easy to read. For body copy, maximize legibility by using the correct amount of leading and tracking. Lunes should be large enough to read - the shorter the lines, the better.
4. Consider a logo
When creating your own imagery, you have the option of branding your visuals. While some prefer to have their logo prominent on every piece of creative, others prefer to ditch the logo. It's your choice, so consider both options based on the audience.
5. Be creative
No doubt you've heard the term to "think outside the box". Perhaps you've wondered what that meant in actual fact, or you know what it means but you're so firmly "inside the box" that you don't even notice that you're in the box. Social media is a hub of design inspiration. Be creative and think outside the box.
Email marketing is an excellent way to engage customers and increase both site traffic and sales. However, not all email messages are equally effective.
While there are many things that e-commerce merchants might do to improve the effectiveness of their email marketing, here are seven ideas to consider.
1. Have a Singular Focus
E-commerce marketers often send relatively frequent emails to the same customer list or segment. This is especially true during the holiday shopping season (from early October through the end of December). Given the frequency of emails and how busy recipients are, it can be effective to focus on a single call-to-action or a single category or item in each email.
As an example, a singularly focused email might mention a special sale on a particular category of products, but not necessarily show the recipients three different sale offers.
2. Aim to Specific Customers
Whenever possible, online retail marketers should target messages to customers. If you sell men’s and ladies’ clothing, as an example, you may want to send separate emails, targeting each category based on known customer preferences.
Target segmentation also reduced: bounce rates, abuse report rates, and the number of recipients who chose to unsubscribe.
3. Write a Compelling Subject
Recently, Google added tabs to its popular Gmail email client. One of the default tabs has the title “Promotions,” and most email marketers have seen roughly a 1 percent drop in open rates from Gmail users seemingly as a result.
In response, marketers are doing a lot to convince customers to move promotional emails from the Gmail Promotions tab into the Primary tab. But in truth, these messages are promotions. So maybe a better strategy would be to focus on standing out, regardless of how a recipient’s email client has categorized the email message.
Writing great subjects can be something of an art, but consider using testing and measurement to determine which subject lines work best for your business.
4. Use Attractive Images and Graphics
Regardless of all the media resources available, pictures are still important. They can also do a good job of conveying brand or product information.
Notice that leading online retailers — from Amazon and Walmart to the Gap and Zappos — all use large and attractive graphics in their email marketing campaigns. These are companies that spend a significant amount of time and money optimizing, and they all use great graphics.
5. Don’t Depend on Attractive Images and Graphics
Unfortunately, not every email recipient will see your attractive images and great graphics, since many users will block images at least initially.
One easy way to do this is to simply include good alt tag data with your email images.
6. Optimize for Mobile
Four in ten American adults read emails on a mobile device, according to Constant Contact, the email platform. This implies that if an ecommerce marketer is not optimizing email messages for mobile devices, 40 percent of potential customers — folks who may have been interested in an offer — might not read or interact with the message simply because it doesn’t work well on their device of choice.
To make emails more mobile friendly avoid using table layouts and inline styles that impact appearance. Also, consider segmenting email lists based on the type of device a user is likely to use.
7. Optimize Landing Pages
Remember that promotional email marketing doesn’t end with the email. It must send the interested recipient to a landing page to complete some action. Be certain that your landing page delivers the recipients what was promised.
Offer a clear path to conversion. If you were promoting a 30 percent off discount on hats, be certain your landing page shows hats that are 30 percent off and include clearly marked “Add to Cart” buttons or similar.
Optimize for the device, too. If you took the time to segment your list by device and create a special mobile-optimized email, make certain that the email links to a mobile optimized landing page.