The Business Benefits of a Bilingual Staff
When you hire administrative staff who speak both Spanish and English, the action benefits your business in significant ways. Here are some of the positive results of providing bilingual employees to your clients, vendors, and workers.
Customer Bases Expand
Around one in five people in the U.S. speaks a language other than English. In 2017, 41 million people in the U.S. spoke Spanish as their primary language. That figure represents an 11-percent growth in the number of Spanish-speaking Americans between 2010 and 2017.
If your business doesn't accommodate Spanish-speaking persons, your company is missing out on a huge client base. When you do have Spanish-speaking people working for you, the assistants are your own goodwill ambassadors.
Clients and customers feel more comfortable discussing business transactions with someone who speaks their language, even when those clients speak some English.
Spanish-speaking customers develop trust and loyalty for your company, because they see that you're providing a service specifically for them. They're able to clearly read and hear the information required to make decisions and follow through.
Access to More Employees Is Assured
If you've been having trouble filling positions in your business, you may be missing out on a huge untapped labor force. Using a bilingual assistant to help with hiring-related interviews, paperwork, and communication not only allows you to reach out to Spanish speakers, but you also speed up the entire position-filling process.
Qualified potential hires who speak limited or no English may have never heard of your company and may not realize the positions you have available. The Spanish-speaking potential applicant could be a perfect fit for your workplace, but neither you nor they realize it.
When you have access to translators and people who can compose content in Spanish and English, you're able to reach out to those unreachable employees. Your bilingual virtual assistant can create recruiting materials, signage, e-mails, applications, help-wanted ads, and other materials to attract top Spanishspeaking talent.
Communication Between All Parties Improves
If you already have Spanish-speaking employees in your workplace, the effectiveness and scope of your inhouse communications are elevated with bilingual workplace capabilities. Chances for miscommunications and employee confusion decrease when someone speaks their language.
A bilingual assistant can prepare workplace documents in Spanish to help your staff and private contractors comprehend their roles and responsibilities in a language they understand. Employees and contractors receive clear instructions and guidelines that reduce workplace risks. Spanish-language workplace documents reduce the frustration and wasted time involved in trying to follow confusing orders or job responsibilities.
Bilingual translators are able to prepare workplace documents including:
- Employee manuals
- Equipment manuals
- Safety warnings
- Work schedules
- Directions to offsite locations
- Disciplinary documents
- Insurance booklets
Manage communication with Spanish-speaking vendors and clients with greater ease when you have someone on your team who speaks their language.
Bids, contract details, correspondence, quotes, orders, invoices, bills of lading, and delivery details are clearly communicated in terms that both parties understand. You also have your own bilingual proofreader to check outgoing documents and correspondence for embarrassing syntax or expensive contract errors.
Workplace Efficiency Is Increased
A recent study conducted by Penn State University indicates that people who speak more than one language have improved skills in prioritization and multi-tasking compared to persons who only speak one language. Another recent study conducted by Northwestern University shows that bilingual speakers have more efficient information-processing skills than those with proficiency in a single language.
When your business involves multiple revenue streams or complex operations, workers who multi-task and process information more efficiently are a definite bonus. In fields like manufacturing, medicine, and heavy construction, a person who knows how to prioritize will protect and profit your business in multiple ways.
Workplace efficiency can't help but increase when you can communicate clearly and effectively with all of your staff. The company becomes a team that works together when everyone has a clear idea of plans and outcome. Idleness decreases when Spanish-speaking workers are given precise job instructions in a timely manner.
Localization Is Easier
As your company expands into diverse regions where Spanish or another language is the native tongue, bilingual staff members are a necessity. A bilingual assistant is definitely a valuable resource when it comes to managing your social network presence, website, and other marketing content in Spanish.
It's especially helpful to have bilingual people on your staff who know the regions where you're establishing a presence. Bilingual assistants with connections to the region can help you finesse the more delicate aspects of electronic communication, contract negotiations, and business customs between your company and the local community.
See how amazing your company can be with a bilingual virtual assistant who speaks both Spanish and English by contacting Uassist.ME today. We connect your business with the Spanish-speaking market when you use our talented staff for translation, social media, design and development, accounting, and travel arrangements.